DraftKings, VIPs, and Behavioral Advertising

via:

I Posed as a Problem Gambler. DraftKings Made Me a VIP. — ProPublica

Amid growing public health concerns, operators like DraftKings have touted “responsible gaming” tools and prompts. But as I went off the deep end, I found they were no match for the incentives and product design pushing me to keep going.

www.propublica.org ↗
via:

DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising | Electronic Frontier Foundation

Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’...

www.eff.org ↗